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Content Marketing Expert

Content Marketing Expert

Discover how to use content marketing to generate leads and sales.

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اللغة
English
الصفحات
56
PDF: 2,99 €

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  • • Learn what content marketing is and how it drives sales indirectly
  • • Explore practical types of content and objectives for each
  • • Understand curating vs. creating, with real pros and cons
  • • Use content to generate warm leads and build your email list
  • • Apply social media strategies—especially for small businesses

الوصف

Content marketing is introduced as a practical way to use any kind of media—blogs, videos, images, eBooks, and more—to create exposure and indirectly increase sales. The book explains what content marketing really means, why it works, and how it supports customer education, engagement, and relationship building. It then walks you through common types of content and how to choose content objectives: entertain, persuade, educate, or convert. You’ll also learn the difference between curating content and creating content, including the pros and cons of each approach. Finally, the book shows how to use content to build warm leads and how social media can support your content marketing strategy, with a step-by-step example for Facebook.

فهرس المحتويات

Chapter 1: What is Content Marketing?
Chapter 2: Why Content Marketing?
Chapter 3: Types of Content Marketing
Chapter 4: Curating vs. Creating Content 
Chapter 1: What is Content Marketing?
Chapter 2: Why Content Marketing?
Chapter 3: Types of Content Marketing
Chapter 4: Curating vs. Creating Content
Chapter 5: Use Content to Get Leads
Chapter 6: Content Marketing and Social Media
Chapter 7: Conclusion
Resources

معاينة

Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.

Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.

The media is anything that has been created like blog posts, articles, videos, images or books. What you’re reading right now is a form of content or media. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience. When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, sign a petition or simply share the information.
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