Essential Business Branding Step by Step!

Step-by-step guidance to build and grow a powerful brand.

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اللغة

English

الصفحات

PDF: 2,99 €

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• Learn the essential steps to build brand leadership in your category
• Understand when to expand or contract without weakening your brand
• Use real-world guidance on publicity, advertising, naming, logos, and color
• Avoid common branding mistakes like overextension and confusing subbrands
• Apply branding strategy to the Internet and global growth

الوصف

Essential Business Branding Step by Step! explains how to build a brand that stands out, expands, and becomes the recognized leader within a category. Through practical guidance, it explores branding decisions from early positioning to long-term credibility—covering when to expand or contract, how to use publicity and advertising, why authenticity matters, and how to avoid brand dilution. The book emphasizes creating and defending a distinct brand identity through naming, keeping it simple, managing competition, and using logos and color effectively. It also discusses when and how to extend or subbrand, and how to think globally—especially with the rise of the Internet. Readers learn to make branding choices with the consumer in mind and to build for durable category leadership.

فهرس المحتويات

Introduction

Chapter 1 --- Expand the Brand

Chapter 2 --- Contract the Brand

Chapter 3 --- Publicity is a Good Thing

Introduction
Chapter 1 --- Expand the Brand
Chapter 2 --- Contract the Brand
Chapter 3 --- Publicity is a Good Thing
Chapter 4 --- Advertising the Brand
Chapter 5 --- Be Authentic
Chapter 6 --- Its not all about Quality
Chapter 7 --- Category over Brand
Chapter 8 --- The Importance of a Name
Chapter 9 --- Keep it Simple
Chapter 10 --- Don’t be a Stuck Up Brand
Chapter 11 --- A Second Thought on Naming
Chapter 12 --- Keep Brand Names and Company Names Separate
Chapter 13 --- Beware of Subbranding
Chapter 14 --- Can You Ever Extend the Brand?
Chapter 15 --- The Importance of the Logo
Chapter 16 --- The Importance of Color
Chapter 17 --- Think Globally
Chapter 18 --- Branding and the Internet
Chapter 19 --- Naming and the Internet
Chapter 20 --- Globalism and the Internet
Conclusion

معاينة

When you think of a brand the first thing that probably comes to mind is a brand on livestock. Branding of a product should be viewed as the same thing. When you have a successful brand, it sets your product apart from your competition. You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share the more powerful your brand will become.
There are many factors that go into making a brand successful and there are even more that go into keeping you brand successful. By learning the basic steps, you will be able to put your brand on the best possible path to success. You will find that marketing and branding go hand in hand. A good brand will help your marketing and strong marketing will help build a strong brand. It is up to you to do your homework to ensure that you make the right decisions to help your company build a strong brand.

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