Chapter 1: What is Content Marketing?
Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.
Content marketing is the use of any type of media as
a tool for garnering exposure and sales for your
company or organization.
The media is anything that has been created like blog posts, articles,
videos, images or books. What you’re reading right now is a form of content
or media. It can be in long form or very short. The overall purpose of