How to Build Products that Run Businesses

Build great, market-ready products that sustain thriving businesses.

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Look around you and you will see a number of successful products. An iPod, a

Sony Vaio laptop, Colgate toothpaste, Coca Cola, Parker pens… the average

consumer will use hundreds of branded products in his lifetime. What is it that

you like about your possessions? You like your Whirlpool washing machine and

the Xerox copier because they work well and just go on and on without breaking

down. You adore your Volkswagen Beetle for its sleek looks. And you can‟t do

without Kellogg‟s for breakfast.

Here then, are the 5 vital factors needed for a successful product:

Why Should You Read This Book?

• Learn five essential factors for building products that people actually want.

• Avoid the most common pitfalls that cause product failure and lost sales.

• Understand how to approach in-demand vs. out-of-demand product markets.

• Reduce product costs while maintaining quality and competitiveness.

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