COPYWRITING CHAMPION
Build a copywriting career that earns clients, not burnout.
جديد هنا؟ لا تحتاج إلى حساب، سننشئ لك واحداً في ثوانٍ عند الدفع. لديك حساب؟ سجّل الدخول
لماذا تقرأ هذا الكتاب؟
- • Learn the mindset and tactics to get clients and references steadily
- • Understand what motivates buyers and how to write copy that fits
- • Build conversion-ready sales pages with proven copy elements
- • Use conversion testing and offer/pricing strategies to improve results
- • Get practical guidance for freelancing workflow and keeping clients happy
الوصف
Becoming a master copywriter takes years, but becoming a serious copywriter doesn’t require mastery—just the right mindset and practical tactics. This book guides you through positioning yourself, choosing a target market, understanding business owners’ needs, and winning clients and references without desperation or undervaluing your work. You’ll learn how human emotions drive buying decisions, how to craft high-converting sales copy using strong headlines, openings, testimonials, voice, and logical/emotional principles, and how to improve results with conversion testing. The book also covers pricing, tiered offers, downsells, avoiding unproductive or “poisonous” clients, and the real-world workflow of freelancing—portfolios, networking, follow-up, revisions, and staying productive.
فهرس المحتويات
What You’ll Recieve From This Course How To Effortlessly Manipulate Others People Are Afraid People Don’t Like Responsibility People Feel Guilty About Their Mistakes People Are Tired Of Being Screwed Over People Want In People Want Approval People Want To Be Protected AN EIGHT POINT PLAN FOR LANDING YOUR FIRST CLIENTS POINT ONE: SELF EVALUTATION POINT TWO: TARGET MARKET POINT THREE: LEVERAGE YOUR SKILLS POINT FOUR: CREATE A CONVERTING WEBSITE POINT FIVE: ADD A PORTFOLIO POINT SIX: NETWORK LIKE CRAZY POINT SEVEN: BE VISIBLE POINT EIGHT: ALWAYS FOLLOWUP! HOW TO WRITE WITHOUT GOING BROKE IMAGE IS EVERYTHING BE A PROBLEM SOLVER ONLY WORK FOR WHAT YOU DESERVE OFFER TIERED PRICING HAVE DOWNSELLS AT THE READY AVOID “POISONOUS” CLIENTS How To Know What The Hell You’re Talking ABout Understand Your Audience Research The Competition Look At Professional Publications Find Out What People Are Saying What Sets You Apart? What is a USP? Successful Sales Copy and USP How to Incorporate a Unique Selling Proposition Conversion Testing: Being Good And Getting Better What is Conversion Testing? What Does Conversion Testing Look For? Why Conversion Testing is Important How to Perform Conversion Testing What Should be Tested? Finishing the Conversion Testing Critical Elements Of Strong Copy Headlines Now You Can Join… “Here’s Your Chance To…” “How To…” “Are You Having A Problem?” Openings Don’t Dawdle Don’t Divert From Your Headline Tell a strong, interesting story State OR Clarify benefits Ask A Barrage Of Questions Make An Insane Statement Bullets Sub-Headlines Testimonials Developing Your Voice “Just the Facts?” Core Emotions Logical Principles What Movies Can Teach You About Copywriting Your Buyer – The Main CHaracter Explain Their Pain Introduce The Bad Guy It’s Not Their Fault Your Solution: Time For A Change The Right And Wrong With You Always Be Visual Overcoming Natural Objections Start The Journey Your Offer: Raise The Stakes Call To Action: The Climax The Opportunity The Promise Explain Your Unique Vaue The Price Justify the Purchase Out Of Options, Out Of Time Provide A Guarantee Postscript Life As A Copywriter Quality Collateral Client Revision Keeping Track Of Your Work Contingency Planning Making The Most Of Desk Time The Right Stuff Mind Mapping Software Dictation Software Eye Defender Your Best Tool: Your Noggin Final Thoughts
لا توجد تقييمات بعد