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Offline Insider

Offline Insider

Get paid to help offline businesses get online

☆☆☆☆☆
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اللغة
English
الصفحات
43
PDF: 3,99 €

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لماذا تقرأ هذا الكتاب؟

  • • Learn how to design service packages for local businesses
  • • Discover client sourcing methods like walk-ins and local networking
  • • Understand pricing, flat-rate deals, and deposit/discount strategy
  • • Get step-by-step guidance for building and managing an outsource team
  • • Focus on helping, building trust, and generating ongoing referrals

الوصف

Offline Insider is a practical guide to building a profitable local services business by connecting offline companies with the online world. It shows how to create service offers tailored to each business’s needs, simplify the online concepts so non-technical owners can understand them, and expand beyond website building into areas like traffic, SEO, email marketing, hosting, maintenance, and promotional materials. You’ll learn ways to find clients locally, how to handle sales conversations and contracts, and how to manage an outsource team of freelancers. The book also addresses pricing, including flat-rate versus hourly approaches, starting price ranges, and how to structure deposits and discounts so you can get paid while still protecting your profitability.

فهرس المحتويات

OFFLINE INSIDER INTRODUCTION..................................................6
CREATING YOUR SERVICE OFFERS.............................................11
SITE BUILDING AND RENOVATION........................................................17
HOSTING............................................................................................17
OFFLINE INSIDER INTRODUCTION..................................................6
CREATING YOUR SERVICE OFFERS.............................................11
SITE BUILDING AND RENOVATION........................................................17
HOSTING............................................................................................17
MAINTENANCE....................................................................................18
SEO AND TRAFFIC .............................................................................19
EMAIL MARKETING .............................................................................19
BUILDING YOUR CLIENT BASE......................................................21
WAYS TO LOCATE CLIENTS ................................................................21
Walk-Ins .......................................................................................21
Cold Calling .................................................................................21
Flyers............................................................................................22
Direct Mail Marketing .................................................................22
Business Cards...................................................................22
Yellow Pages ...............................................................................22
Chamber of Commerce Meetings .............................................23
Seminars and Speaking Engagements....................................23
Newspaper Advertising..............................................................23
Look Online!................................................................................23
SOLIDIFYING THE SALE..................................................................25
CONTRACTS.......................................................................................26
BUILDING YOUR OUTSOURCE TEAM ...........................................28
PRICING YOUR SERVICES..............................................................32
FLAT RATE VS. HOURLY .....................................................................33
STARTING POINTS .............................................................................35
BUMPS IN THE ROAD.......................................................................37
THE PAYMENT PROCESS ...............................................................39
FINAL WORDS: CONCLUSION........................................................42

معاينة

Offline Insider Introduction
With the Internet, many of have learned to develop profitable
businesses that involve little start up costs, fewer production costs,
and very little if any overhead.
We all got caught up on just how easy it was to build a business
online, and having the global outreach to be able to connect with
thousands, if not millions of potential customers all over the world
certainly made us sit up and pay attention.
But just how easy is it to build a successful online company?
In every market and industry, you're swarmed with competition. Even
ranking in Google for your chosen keywords can be a time
consuming and frustrating process.
That's not to say that you can't make a living online with a website
and product line of your own, you can, but we've become so narrow
minded with believing that in order to become a successful
entrepreneur, our main focus should always start and end with the
Internet.
It's simply not entirely true.
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