It is vital that during the planning stage of your copywriting for the web, you
understand what it is, exactly, you hope to accomplish.
You have already determined that you need to increase direct sales, build a
subscriber base, circulate information, as well as provide technical support. But
in order to do this, you must make sure that your web copy can help you to
achieve these goals.
It is important to decide who your ideal customer is and just what it is that they
really want. Then find and craft the words that will most effectively bring these