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How to Price Your Product or Service Just Right

The best strategies for pricing competitively online and offline.

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Pricing: All You Need to Know

If you are trying to sell something on the Internet, pricing your services/ products would be the

single most important decision you will take. Since, the Internet provides thousands of

alternatives to the customers, you need to be at par with the competition. The prices that you

quite will determine how long you can stay in the market.

You need to acquire a clear cut idea about pricing. To what extent can you push it? How often do

you need to review the prices? A lot would depend on how you handle this stage of business.

You have to pinpoint a consumer group to begin with and then estimate how much they would be

Why Should You Read This Book?

• Learn how cost and customer willingness to pay shape your ideal price

• Learn how cost and customer willingness to pay shape your ideal price

• Understand how to sell to price-sensitive buyers using value, not only lower prices

• Understand how to sell to price-sensitive buyers using value, not only lower prices

• Explore proven pricing tactics like competitive, promotional, penetration, and psychological

• Explore proven pricing tactics like competitive, promotional, penetration, and psychological

• Use value-based pricing and simple frameworks to check whether your pricing is right

• Use value-based pricing and simple frameworks to check whether your pricing is right

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