Building a Blog Empire for Profit

Build a profitable blog empire with traffic and cash strategies.

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PART I: AN INTRODUCTION TO BLOGS AND BLOGGING

The New Media

In September of 2004, the CBS News program “60 Minutes II” ran a special on

President George Bush’s service in the Texas National Guard during the Vietnam War.

One of the pieces of data they displayed was a memo allegedly written by the late

Lieutenant Colonel Jerry B. Killian. As soon as the memo flashed across the screen,

the New Media began an investigation that would lead to in the firing of three CBS

News executives and the retirement of longtime anchor Dan Rather.

Why Should You Read This Book?

• Learn how to structure a blog as a real business with repeat readers

• Pick a theme and build branding, design, and consistent blog entries

• Use traffic-building methods while protecting your reputation

• Discover monetization options from ads to swag, donations, and subscriptions

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