Super-profitable, low-cost branding strategies for small businesses.
Terry:
Welcome to the Brand Building Information Session. Today we are
very lucky to be talking to Lee Schissler of CarillionUSA.com. Lee is
the managing director of Carillion USA, which, as a matter of interest,
Carillion rhymes with million, and it’s a fighter in the Star Wars action
series. So, I’ll let you take it away, Lee. I’d first like to start out by
saying thanks very much for taking the time to talk to us today.
Lee:
• Learn how branding works even on a limited budget
• Understand branding’s link to USP, positioning, and your message
• Get a step-by-step approach grounded in your business plan
• Discover how to test and ask customers about branding impact
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