Successful Low Pressure Salesmanship
Be nice, listen well, and sell with friendly confidence.
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- • Learn how low pressure selling builds trust and repeat business.
- • Use product knowledge, dynamic demonstrations, and better timing.
- • Handle objections with honesty, specificity, and patience.
- • Close sales by highlighting real benefits—without “price” pressure.
الوصف
Successful Low Pressure Salesmanship presents a realistic, field-tested approach to selling that rejects pushy “high pressure” tactics. Edward Berman argues that lasting success comes from being honest, courteous, patient, and prepared—so customers feel understood and comfortable enough to decide for themselves. The book explains how to build customer confidence through dependable service, genuine enthusiasm, and respect; how to use product knowledge in dynamic demonstrations; and how to handle objections without blame or exaggeration. It also covers timing, organization, personality, and closing techniques that keep promises within the boundary of believability. Throughout, Berman uses examples and practical guidance to show how low pressure selling creates repeat business, stronger relationships, and better sales results.
فهرس المحتويات
1. The Secret of Successful Low Pressure Salesmanship 2. How the Low Pressure Salesman Uses His Product Knowledge to Build Dynamic Demonstrations 3. How to Use Enthusiasm in Low Pressure Selling 4. Building Customer Confidence Through Low Pressure 5. Timing the Low Pressure Sale 6. Developing the Low Pressure Sales Personality 7. How to Organize Yourself for Low Pressure Selling 8. Handling Objections the Low Pressure Way 9. Highlight Closers in Low Pressure Selling 10. How You Can "Tell It Faster-Sell It Faster" Through Low Pressure Appendix Index
معاينة
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Leo Durocher, formerly the stormy petrel of major league baseball, once said, "Nice guys finish last." Dwight D. Eisenhower, Jack Benny, Perry Como, and many thousands of others have proven beyond a doubt that "Nice guys are more apt to finish first!" So it is with all successful low pressure salesmen, whether they are selling statesmanship, humor, music, or goods and services.
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