Google Adwords Primer Your Step By Step Guide To Using Google Adwords
A practical, step-by-step guide to using Google AdWords.
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- • Learn AdWords fundamentals: pay-per-click, bids, ads, and ad rank.
- • Build effective campaigns with keyword research and matching options.
- • Optimize ads and landing pages to increase CTR and conversions.
- • Use tracking, conversion monitoring, and testing to improve performance.
الوصف
Google Adwords Primer: Your Step By Step Guide To Using Google Adwords is a beginner-oriented walkthrough of how Google’s pay-per-click advertising system works and how to set up campaigns that generate targeted traffic. The book explains AdWords basics such as bids, ad ranking, keyword selection, and the link between clicks and costs. It then moves through practical setup steps for creating an account, structuring campaigns, and managing bids. Readers learn how keywords match (broad, phrase, exact, and negative), how to improve click-through and conversion rates, and how to optimize landing/destination pages. Later sections cover pricing and budgeting strategies, tracking and conversion monitoring, and testing methods to improve results and reduce wasted spend.
فهرس المحتويات
Part-I: Introduction 1. Google AdWords – An Overview 2. The Success of Google AdWords Part-II: Understanding Google AdWords 3. What are Google AdWords? 4. How Google AdWords Works 5. Why Google AdWords? 6. What is Pay Per Click? 7. Differences between Google AdWords and Yahoo Overture 8. Google AdWords vs. Traditional Advertising Part-III: Using Google AdWords for the First Time 9. Before You Start Your Google AdWords Campaign 10. What AdWords Ads Cost 11. Opening Your Google AdWords Account 12. How is Your Google AdWords Ads Display Position Determined? 13. How is a Google AdWords Campaign Structured? 14. Ten Tips for Managing Your Google AdWords Account Part-IV: Selecting the Right Keywords 15. Keyword Research Basics 16. Keyword Matching Options in Google AdWords 17. How to Find Inexpensive Keywords 18. Increasing Your Clickthrough and Conversion Rates with Negative Keywords 19. Seasonal Keywords 20. Keywords that May Attract Click Defrauders 21. Use of Illegal Keywords 22. Which Keywords are More Profitable? Part-V: Writing Your Google AdWords Ads 23. How to Write Profitable Google AdWords Ads 24. How to Write Ads that Attract Clicks Part-VI: Optimizing Your Google AdWords Ads 25. How to Optimize Your Google AdWords Ads 26. Destination Page Optimization Part-VII: The Best Pricing Strategies 27. Google AdWords Pricing System 28. How to Set the Maximum Cost Per Click 29. How to Set Your Daily and Monthly Budget 30. Ten Tips on Successful Pricing Strategies Part-VIII: Customer Tracking and Bid Management 31. Tracking Ads and Landing Pages 32. Destination Pages that Increase Your Profits 33. How to Improve Your Keyword Click-Through-Rate (CTR) Part-IX: Testing Your Google AdWords Ads and Increasing the Profits 34. What is a Testing Process? 35. Why Testing Your Google AdWords Ads is So Important 36. How to Use Google's Conversion Tracking and Other Tracking Software 37. Ten Tips for Correct Test Results with Google AdWords Part-X: Google AdWords - Frequently Asked Questions 38. Google AdWords FAQ Part-XI: Google AdWords – Useful Resources 39. Google AdWords Partner Sites 40. Google AdWords Tools
معاينة
per click type of advertising can help transform your web site from no
traffic to web site with high traffic. This can bring in huge profits.
Google AdWords offers easy solutions and techniques to get the
maximum traffic to your web site very quickly.
Pay per click advertising requires you to form a small advertisement
covering barely two to three lines. This carries a headline citing your
keyword. Clicking on this headline provides link to your web site.
Ideally, Google.com offers organic results and paid links for every
search on the web site. Paid links normally appear on the right hand
side while organic results are on the left.
Every time anybody clicks on your paid advertisements at Google site,
you pay a fee to Google. Fees can be anything from .10 cents to many
dollars depending on the demand and popularity of your keyword.
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