Crash Course Guide to E-zine Publishing
How to publish an e-zine online at low cost for maximum profits!
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- • Learn what e-zines are and why list-building can drive repeat sales
- • Set up your own e-zine: tools, formatting, auto responder, and opt-ins
- • Get subscribers using affiliate offers, article traffic, and lead-collector pages
- • Build trust with personalization, contests, and double opt-in best practices
- • Monetize via ad space, endorsements, and other e-zine revenue methods
الوصف
Crash Course Guide to E-zine Publishing is a practical, step-by-step guide to creating and promoting an email-based newsletter (an e-zine) for online marketing. The book explains what e-zines are, how they compare to conventional newsletters, and why building an email list is a powerful way to pre-sell subscribers and generate sales over time. It walks you through planning your topic, creating e-zine content, formatting issues, and setting up an auto responder with opt-in forms. It then covers subscriber growth strategies, relationship building with personalization and double opt-in, and multiple ways to monetize an e-zine through advertising and product endorsements.
فهرس المحتويات
1.0 Introduction to E-zine Publishing 1.1 E-zine Publishing in Internet Marketing Today 1.2 E-zines vs. Conventional Newsletters 1.3 The Pros of E-zine Publishing 1.4 The Cons of E-zine Publishing 1.5 How E-zine Publishing Can Bring in Good Business 1.6 Busting the Myth about E-zine Publishing 2.0 Publishing Your Very Own E-zine 2.1 What You Need to Start Your Own E-zine 2.2 Planning Out Your E-zine Topic or Theme 2.3 Creating E-zine Content 2.4 Age-Old Question: Do You Need a Website for E-zines? 2.5 Formatting and Managing Your E-zine Issues 2.6 Setting Up Your Auto Responder for Your E-zine 3.0 How to Get Subscribers For Your E-zine 3.1 The Quick Way: Affiliate Marketing 3.2 Advertising Your E-zine in Other E-zines 3.3 Making Use of Traffic Exchange Programs 3.4 Turning Every Web Page into a Lead Collector 3.5 Cutting Cost with Effective Ad Swaps 3.6 Using Articles to Build Your List 3.7 Leveraging on Viral Reports to Get Subscribers For Your E-zine 3.8 Other Known Effective Ways to Get E-zine Subscribers 4.0 Building Relationship with Your E-zine Subscribers 4.1 Make Your E-zine Issues Personalized 4.2 How to Involve Your Subscribers in Your E-zine 4.3 How to Deal with Nasty Subscribers 4.4 Are Freebies Good for Relationship Building? 4.5 The Importance of Double Opt-in for Your E-zine 5.0 Making Money From Your E-zine 5.1 Selling Advertising Space in the Compounds of Your E-zine 5.2 Making Money from Endorsing Products to Your Subscribers 5.3 Other Known Methods of Monetizing Your E-zine 6.0 In Closing 6.1 E-zine Publishing Tips 6.2 Role Models E-zines in Internet Marketing Recommended Resources
معاينة
E-zine publishing in Internet marketing today is very similar to what it was in the past. The general purpose of publishing an e-zine is to collect a list of email addresses and names of people generally interested in the product or service niche to which you market.
You then use the e-zine as a means to pre-sell subscribers. As you send out more and more free and useful material, they will come to trust you – to believe that you really do have the ability to help them with whatever problem they are trying to solve.
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