BUSINESS CORRESPONDENCE VOLUME I HOW TO WRITE THE BUSINESS LETTER
Practical guidance for writing persuasive business letters that get orders.
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- • Learn how to start strong by approaching the prospect’s viewpoint
- • Build letters that hold interest through clear description and proof
- • Use persuasion, inducement, and a decisive close to get action
- • Improve readability with crisp, forceful style and cohesive structure
- • Apply practical guidance for form letters, stationery, and uniform quality
الوصف
This book explains how to write effective business letters, from preparation to closing—showing how to choose the right viewpoint, gather persuasive talking points, and present a proposition clearly. It argues that successful letter writing is not luck or mere style, but the intelligent application of proven principles: gaining attention, describing and explaining the product or service with concrete facts, building logical arguments and proof, and finally using persuasion, inducement, and a strong clincher to obtain action. Across its chapters, it also covers practical mechanics and presentation—how to make form letters personal, how to improve readability through style, and how stationery, typography, and uniform house policies affect the impression before the message is even read. Ideal for business correspondence and sales writing by mail.
فهرس المحتويات
PART I—Preparing to Write the Letter Chapter 1: What You Can Do With a Postage Stamp Chapter 2: The Advantages of Doing Business by Letter Chapter 3: Gathering Material and Picking Out Talking Points Chapter 4: When You Sit Down to Write PART II—How to Write the Letter Chapter 5: How to Begin a Business Letter Chapter 6: How to Present Your Proposition Chapter 7: How to Bring the Letter to a Close PART III—Style—Making the Letter Readable Chapter 8: “Style” in Letter Writing—And How to Acquire It Chapter 9: Making the Letter Hang Together Chapter 10: How to Make Letters Original Chapter 11: Making the Form Letter Personal PART IV—The Dress of a Business Letter Chapter 12: Making Letterheads and Envelopes Distinctive Chapter 13: The Typographical Make-up of Business Letters Chapter 14: Getting a Uniform Policy and Quality in Letters Chapter 15: Making Letters Uniform in Appearance PART V—Writing the Sales Letter Chapter 16: How to Write the Letter That Will “Land” the Order Chapter 17: The Letter That Will Bring An Inquiry Chapter 18: How to Close Sales by Letter Chapter 19: What to Enclose With Sales Letters Chapter 20: Bringing in New Business by Post Card Chapter 21: Making it Easy for the Prospect to Answer PART VI—The Appeal to Different Classes Chapter 22: How to Write Letters That Appeal to Women Chapter 23: How to Write Letters That Appeal to Men Chapter 24: How to Write Letters That Appeal to Farmers
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